We took a deep dive with Fella Swim to rethink their online presence.

**WEBSITE**

The design and build for Fella Swim's website features a custom Shopify theme. Like their made-to-order swimwear, the site focussed on immersing customers in a sensory retail experience.

Fella celebrate different body shapes and want everyone to look and feel good. To help customers find their perfect set of swimmers, tops and bottoms can be altered on the product pages. Guidance can be found on the beautifully illustrated [Style Guide](https://www.fellaswim.com/pages/fella-style-guide) page.

Launched at the height of COVID-19, the site's performance has exceeded expectations at both Australian domestic and International sales.

**The project also features:**

- Flexible, generously proportioned mega-menu
- Full width layout
- Really cool style guide
- Product customisations
- Mobile first design
- Product carousels on collection pages

**SERVICES**

- Shopify eCommerce
- UX and UI
- Web Design
- Web Development
- Shopify
- Integrations with Klaviyo

**BACKEND FEATURES**

The site needed to manage virtually infinite combinations of colour and styles. We developed a custom Shopify app for filtering and discounting that allows users to quickly personalise their swimwear, while orders are processed seamlessly.